New Year Care

Maybe the Democrats can re-brand Obama Care in the coming year. If they take New Coke, another marketing effort that fell flat as a model, then they must find or create a medical insurance product that will be seen as the health care access equivalent of Coke Classic. I am not sure that such a scheme is possible and I know the consequences are much higher than labeling decisions about soft drinks. You see for the policies that were withdrawn as not meeting Affordable Care Act guidelines, and therefore, according to the government "substandard", there is no reformulation on a bottling line that can take place, and replacement insurance policies with universal coverage for substance abuse and pregnancy (for the millions who need neither) will inevitably cost more. It will take more than lipstick to make the pig that is Obama Care a beauty queen.