Never a Doubt

Little girls and women who would never watch a football game now tune into Kansas City Chiefs contests to catch a glimpse of Taylor Swift in the luxury box and see what she is wearing. The NFL would have to pay Swift many millions of dollars to perform at a halftime show to draw in those non-football fan eyes, but secures that same audience more or less at no cost by having her root for her "boyfriend" and having her presence widely publicized at the Big Game. Then, the network will be able to charge even more for ads that were exorbitant before Taylor started boosting the ratings. Was there ever a way that the League would not have dome everything possible to see KC back in the Super Bowl?